Before you can leverage email marketing, you need a robust list of pet owners who’ve given you explicit permission to contact them. Building a quality email list is the foundation of any successful veterinary email marketing strategy.
Collecting Email Addresses During Appointments
Every appointment presents an opportunity to grow your email list. Train your front desk staff to collect email addresses during check-in and explain the benefits clients will receive, such as:
- Timely reminders for vaccinations and check-ups
Educational content about their pet’s health- Exclusive promotions and discounts on services
- Emergency notifications and practice updates